DISCOVERING YOUR BUSINESS ETHOS SCORE

How aligned is your business with your personal values, and what might your next step be?

This is not a quiz. It’s a guided reflection for ethical entrepreneurs who believe that trust isn’t just good for business, it’s essential for the future of business.

You’re here because you don’t follow the crowd. You’re here because you’re building something better.

It takes around 5 minutes to complete
Full of thoughtful questions and valuable insights
You’ll receive your personalised score and personalised suggested next step at the end.

1.) When you think about ethics in your business, what’s the first word that comes to mind? *

“In case no one’s ever defined it clearly...

Business ethics means consistently making choices that honour human values — honesty, fairness, and transparency — even when no one’s watching.

Online, it also means resisting the shortcuts that erode trust. That’s what makes ethical entrepreneurs different.”

3.) Which of these do you find most challenging to do ethically, in ways that never feel like a compromise to your values?

“You’re not alone. Many of us feel this daily, especially in a world filled with

manipulative advertising and “gurus” selling quick fixes.

It’s okay to question that. In fact, it’s a strength.”

4.) When you talk to others about what your business does, which of these describes how you really feel?

Confident — my message feels clear and true

Proud — but I don’t know how to say it well

Hesitant — I worry people won’t understand

Guarded — I’ve been misunderstood before

Quiet — I keep my work mostly to myself

5.) Which ONE area of ethics most excites you to explore further? *

Artificial Intelligence, and digital integrity

Environmental sustainability

Social responsibility

Governance & transparency

Discovering ethics in nature

I’m still discovering what matters most

“Your curiosity is your compass. It’s not about having all the answers, it’s about asking better questions than the ones the world’s been offering us.”

6.) What kind of legacy are you building? *

A business that reflects my values

A message that shapes the conversation

A livelihood that uplifts others

I’m still working it out

Legacy isn’t important to me in business

7.) Which best describes how you feel about your business right now? *

8.) If it came from a trusted source, what would help you most right now? *

Clarity on how my message aligns with my values

Guidance on ethical marketing without hype

Tools to build trust with my audience

Ways to find clients without compromising my values

A supportive community of like-minded entrepreneurs

Strategic support to grow without selling out

I’m just exploring for now

“You’re not alone in wanting better. This is what helps ethical entrepreneurs

stand out in today’s distrustful online world.”

Would you like to receive your Ethos Score + next step?

Email *

"We’ll only use this to send your result and occasional updates. You can opt out anytime.”

Most people won’t pause to reflect on questions like these, but you did.

That already makes you different.

Ethical leadership begins with awareness. And you’ve just taken a meaningful step.